The company Ideation International LLC focuses on the Theory of Inventive Problem Solving, also referred to by its Russian acronym TRIZ. Ideation provides a structured methodology for resolving complex problems, marketed via educational programs, analytical services and a line of software, TRIZSoft, which together provide the resources necessary to control the innovation process. Ideation is fortified by a staff composed of the world’s leading TRIZ scientists, who have advanced this scientific theory with powerful new applications and software tools to meet the needs of today’s competitive marketplace.